The images published today by a Swiss crypto startup show a tram stamped with the word “Bitcoin” and the brand of the company that travels the streets of Zurich. The company behind the marketing campaign offers a range of cryptographic financial services that include custody, negotiation, and loans.
Such large-scale public marketing efforts have been previously made by companies. Although the promotion paid by the companies behind them. The proliferation of such campaigns will probably do much to normalize BTC in popular culture, eventually.
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